A Must Read Message

"Therefore, if anyone is in Christ, the new creation has come:  The old has gone, the new is here!"


-2 Corinthians 5:17

CTC Announcement

When our team was handed the reins of CTC from my dear friend, Michelle, in January of 2018 we were filled with many emotions.  Excitement, hope, and maybe a little nervousness.  Becoming the Keeper of this ministry was certainly no small endeavor and I felt honored to be trusted in continuing the mission of filling the fitness world with MORE truth and less world.  At the same time, I had to trust that God would give us both the discernment and skill to do it well.


I think back over the many designs that CTC has become known for over the years.  From Jesus Is My Rock to My Body Is a Temple to His Glory over My Gains and Be Salty and Get Up and my all time favorite, Power Under Control.  He inspired every last one right out of His perfect Word.  There have been many mornings that I’ve read my Bible in the dark hours of the morning and new shirt ideas have literally sprung off the pages.  


Most callings have a season.  God calls us both into important hard things and then He calls us out of them.  Over the past almost two years, so much of the world has changed.  We’ve all had to pause and evaluate and consider and shift. Through much prayer, time and quiet consideration, our CTC team has slowly been led to the decision that our season is coming to an end.


The ways that people shop for fitness apparel has changed dramatically.  Fitness itself has shifted toward home and independent exercise.  “Fast fashion” has made it difficult for small US “boutique” businesses to really thrive. While we’ve always looked at CTC as a ministry, it also requires resources.


Do we see this as failure?  Absolutely not.  I feel confidently and peacefully that our Spirit led team fostered the CTC brand with much care, love, and time.  We poured our very best into it and had so much fun in the process.  Each design is special and shares an important Truth.  And even better, the stories that our loyal customers share about what our designs mean to them constantly reminds us of the eternal value of this mission. 


Because of this, accepting that God is calling us to close the doors has honestly been difficult.  BUT, we know He is in everything and that through you, our loyal customers, the mission lives on. We can look back and smile because this journey has been so special and growth inspiring for all of us. 


Starting today, all of our existing merchandise is on major sale, while supplies last.  If you have been eyeing a design, this is your last chance to grab it, AND at a discount too!  We are so grateful for your long-time support as we’ve shared His truth on our tanks, tees, hoodies and hats over the years.  YOU are CTC and will continue to carry its legacy forward as you GO and make disciples for His kingdom.  


Emily & CTC Team




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